MARKET

Competition

    • The only dedicated higher education saving program available in the U.S. market is the States sponsored 529 Plan. http://www.sec.gov/investor/pubs/intro529.htm
    • The 529 plan, named after the IRS 529 code, is a simple saving account offering no guaranteed results. Saving is at the sole risk of the contributor. 529 offers tax advantage on the future payout, if used solely for college related payment.
    • The 529 available only for U.S. citizens or permanent residents. No foreign family can join the plan.

Estimated sample markets results(5 years annual average):

  • USA

    – 0-5 years old –
    – 0.2% – 0.4% penetration –
    – Expected Premium –    		 – 23.5 million –
    – 47,000 – 94,000 EDLife children –
    – $8.5B – $17B (annual average) –

  • China

    – 0-5 years old –
    – 0.1% Penetration –
    – Expected Premium –    		 – 70 million –
    – 70,000 EDLife children –
    – $12B (annual average) –

  • India

    – 0-5 years old –
    – 0.05% Penetration –
    – Expected Premium –    		 – 105 million –
    – 52,500 EDLife children –
    – $8.9B (annual average) –

  • Japan + S. Korea

    – 0-5 years old –
    – 0.04% Penetration –
    – Expected Premium –    		 – 8 million –
    – 32,000 EDLife children –
    – $5.7B (annual average) –

Markets of Interest

OECD new Students Global Mobility Trends reveal stunning facts:

    • To start with, look at the steep, almost 45 degrees, slope summarizing the growth of International Students Mobility in the last 24 years.
    • This explosive growth represents ~16% increase per annum!!!
    • In comparison, the world population grew during those years at a mere pace of ~1.25% per annum.
    • Demand from Asia has driven most of this growth, but the OECD also now sees a number of important emerging markets that will influence global mobility in the future
    • Most importantly, the OECD predict the same annual percentage growth, 16%, through 2025, reaching 8M international students.
    • 81% of international undergraduates are supported by personal funds
    • THEY NEED EDLIFE®, there is no alternative!
    • The number of students enrolled in higher education by 2030 is expected to rise from 99.4 million in 2000 to 414.2 million in 2030 – an increase of 314%
    • In only 5 years, by 2035, students pursuing higher education will grow 106 million to exceed 520 million
    • Freshmen enrolling 2031 – 2035 are NOW at EDLife Age of 0-5!!!

The Americas

USA
Canada
Mexico
Brazil
Argentina

Asia

China
Japan
Taiwan
S. Korea
India
Thailand

Rest of the World

Australia
Russia
Poland
Arabian Gulf Countries
S. Africa

* The above markets were selected as the origin of most foreign students into the USA

Total Number of 0-5 years old children in the above markets
255 million
Conservative Annual Penetration Worldwide
0.1%
Potential Annual Market
$46B Premium